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In a nutshell, Google Maps marketing is the process of using Google Maps’ functionality to make your business easier to find. Although this can be very useful (and expected) for large companies, it’s even more indispensable for smaller businesses. However, Google Maps marketing isn’t just about visibility – it’s about positioning, and not just that of your store. If used correctly (and strategically), Google Maps can play an important part in your digital marketing strategy.

Formerly known as Google Places, Google My Business enables business owners to claim a listing for their business that may appear in Google search results. Virtually any type of business (with the exception of certain more risqué establishments) can claim a Google My Business listing, which will display information that searchers may want to know, such as address, opening hours, and customer ratings.

Although many businesses claim their Google My Business listing, many simply register their business and provide only the most cursory (or worse, incomplete) information. This, unsurprisingly, results in far less visibility and a poorer overall Google Maps ranking. We will do the right thing making sure that your Google My Business is optimized.

Getting your Google My Business listing verified should be the next first thing you do. The verification process can take up to a couple of weeks, as usually Google insists on mailing a postcard with a unique PIN to the physical address listed in your Google My Business profile to confirm verification.